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Trends and tips on recruiting and employer branding in Switzerland
The Swiss labor market is increasingly affected by a shortage of skilled workers. However, the competition is diverse and attractive. Organizations are therefore forced to go beyond traditional incentives in order to attract and retain qualified specialists. The most important measure for building a talent pipeline is to establish a meaningful employer brand.
So how do you build a credible, differentiated and future-oriented employer brand?
In this guide, you will find an in-depth analysis of the current situation regarding the shortage of skilled workers in Switzerland as well as practical recommendations for successful employer branding.
Table of contents
01 Skills shortage and impact on recruiting
- Increased shortage of talent over time
- Effective and active recruiting
02 Combating the skills shortage with a strong employer brand
- The battle for the budget
- What is good employer branding?
- Employer branding as a long-term strategy
03 Step by step to an authentic, differentiated and future-oriented employer brand
- Step 1: Experience your own organization and culture
- Step 2: Make values visible
- Step 3: Involving the employees
- Step 4: Consistent communication
- Step 5: Measurement and adaptation
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